Marina Bay Carnival

Announcements are dished out in a lighthearted manner. With a cheerful tone, visitors are reminded to be kind to our Marina Bay Carnival staff. We guide visitors to take public transport during peak visit period, and suggest better timings to visit the carnival. We offer tips to winning at certain game stations to encourage participation.

Introduced #TriviaTuesday to spice things up halfway through the 4-month long Marina Bay Carnival event in 2017. Interesting facts about the rides and their heritage were delivered every Tuesday on Instagram.

Fanned the flames to hype interest in the superstar ride of Marina Bay Carnival 2017 – the MACH 5. Insta-stories included.

2018

HSBC Rugby 7s

Review: http://www.cei.asia/article/case-study-rugby-sevens-gains-traction-in-singapore/439474/print

Conceptualised, planned and executed social media strategy for six months leading up to the HSBC Singapore Rugby Sevens 2016/2017 on social platforms — Facebook, Instagram and Twitter
Created new content of rugby video clips and interview pieces
Collated images and videos for selection, wrote captions and posted (both scheduled and live)
Engaged and interacted with audience across three social platforms
Prompt responses to positive and negative feedback
Directed response procedures and T&Cs for promotional posts
Liaised with sponsors Harley-Davidson, Fiji Airways, Volvo Cars and more to provide social support
Worked with influencers Paul Foster, Claire Jedrek, Sonya Davison, Ming Bridges, Stephanie Carrington, Luke Lee and Aarika Lee to build followers, brand exposure and engagement
Live reporting of all World Rugby Seven Series 2016/2017 tournaments
Live casting and post-event report on over 20 fringe events
Led social media coverage to include live reporting, activities, sponsors’ promotion for the two-day event with a lean team of four
Analysed social platforms and produced monthly reports and post-promotion reports

2017

Uniqlo Singapore

Brief: To inspire people to travel to typically warmer countries, and to position Uniqlo’s Airism collection as the perfect clothing to wear during such trips.

2018